New Campaign to End Pedestrian Deaths in San Diego

Vision Zero Circulate San Diego

Watch videos below.

Circulate San Diego and the San Diego Police Department are marking Pedestrian Safety Awareness Month by releasing two new public service videos to promote Vision Zero, the City of San Diego’s plan to eliminate traffic fatalities by 2025.

The video public service announcements emphasize the importance of being safe and aware when walking and driving on San Diego streets. 

The two videos feature San Diego’s newest super hero, “Captain VZ,” draped in a reflective cape and armed with a safety message. Captain VZ will help everyone unleash their inner superhero and help save lives. 

“Education is an important element of Vision Zero. We’re releasing these videos to help make our street safer,” said Colin Parent, Interim Executive Director for Circulate San Diego.

According to a recent report from the San Diego County Coroner, a staggering 101 pedestrians died on the streets across San Diego County last year. This is approximately a third of all traffic deaths in 2016, an increase from 93 pedestrian deaths in 2015, and is just short of the County record set in 1994 of 103 deaths.

Partial funding for this program was provided by a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration and the San Diego County Human and Health Services Agency.



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