Starr Edwards is the founder of Bitchin’ Sauce, a wildly popular plant-based dip that began at San Diego farmers markets and has since become a national favorite. What started as a grassroots business has grown into a multimillion-dollar brand known for its shockingly delicious taste, strong family values, and deep commitment to community. Alongside her husband Luke and their five children, Starr continues to lead the company with an entrepreneurial spirit and a pioneering heart.
More than just a food innovator, Starr is also the driving force behind Bitchin’ Givin’, the company’s philanthropic arm supporting foster youth and underserved families. Her groundbreaking Bitchin’ Kids initiative, first launched as on-site childcare and now a robust remote-friendly stipend, has redefined what support for working parents can look like. Starr’s leadership style is centered on compassion, creativity, and empowering others to “give and serve”, both in the workplace and beyond.
Starr brings the same heart, flavor, and community spirit that built her business into everything she does- including her new cookbook: Sauced. 30 Totally Bitchin' Bowls.