Dan Hofmeister is the Chief Marketing Officer at Jenny Craig. Mr. Hofmeister oversees company marketing strategy and executions across all channels with responsibility for growing sales, memberships, and market share. He is a seasoned marketing executive and mission-minded leader with a passion for enhancing consumers' lives through strong consumer brands.
Mr. Hofmeister joined Jenny Craig in 2022 and brings nearly two decades of commercial leadership over some of America's leading consumer food brands. Most recently, he held executive leadership roles at Bumble Bee Seafoods, including SVP/General Manager over the Frozen Food Division, SVP/Head of Brand Marketing, and Head of Revenue Management. Prior to Bumble Bee, he spent nearly a decade at Hormel Foods, growing its portfolio of brands in various commercial leadership functions.