Amazon Opens Brick and Mortar Store of The Future

posted by AP - 


No cashiers, no lines, no registers _ this is how Amazon sees the future of in-store shopping.The online retailer opened its Amazon Go concept store to the public today, selling milk, potato chips and other items typically found at a convenience shop.

Amazon employees have been testing the store, which is at the bottom floor of the company's Seattle headquarters, for about a year.

The public opening is another sign that Amazon is serious about expanding its physical presence. It has opened more than a dozen bookstores, taken over space in some Kohl's department stores and bought Whole Foods last year, giving it 470 grocery stores.

But Amazon Go is unlike its other stores. 

Shoppers enter by scanning the Amazon Go smartphone app at a turnstile. When they pull an item of the shelf, it's added to their virtual cart. If the item is placed back on the shelf, it is removed from the virtual cart. Shoppers are charged when they leave the store.

The company says it uses computer vision, machine learning algorithms and sensors to figure out what people are grabbing off its store shelves.

Photo Credit: Getty Images

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