Build-A-Bear Cancels Promotion After Crowd Chaos

Build-A-Bear's "Pay Your Age" Promotion Backfires. 

Build-A-Bear Workshop's "Pay Your Age" promotion was a wild success - a little too wild, actually, because the crowds got so big nationwide including here in San Diego at Fashion Valley, the company had to shut the whole thing down. 

Only a couple hours after opening, Build-A-Bear had to announce it was closing the lines in all its stores over "safety concerns". 

Some people waiting in line were given $15 vouchers but the rest were out of luck. 

Build-A-Bear says it understands that "some Guests are disappointed" and promised to "reach out directly as soon as possible". 

Photo Credit: Getty Images

George Chamberlin

George Chamberlin

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