Are Super Bowl Ads Really Worth What They Cost?

Super Bowl ads cost a lot but are they really worth the price to the advertiser? There have been hits and big misses over the years.

This year’s Super Bowl ads will feature spots by Bud Light, Pepsi, Skittles and Doritos, but some regulars, like Wonderful Pistachios and Snickers won’t be coming back. As for the ads that will air, the cost is approximately $256, 600 per second and there’s a lot at stake for advertisers. So who will impress us, make us laugh or just bore us? SDSU Marketing Lecturer Miro Copic explains the value to advertisers and looks back at some famous commercial winners and losers.



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