Will Holiday Tourism be Gift for San Diego?

If you were on the 5 or 15 freeways on Sunday, you might have seen it.

Lots of Thanksgiving holiday weekend visitors to San Diego heading back home.

The people at the Auto Club who monitor travel flows say San Diego is always one of the more popular destinations for holiday weekends.

And especially this past weekend when the weather in San Diego saw the kind of America’s finest weather we are known for while areas in the Midwest and East were being hit by snow and winter storm warnings.

Maybe this past weekend will help reverse a trend reported by the San Diego Union Tribune this week with a headline that warned of tourism still slow from what it was before the pandemic.

The San Diego Tourism Authority report says that by the end of this year, a total of 32.8 million day and overnight visitors will have come to the county.

That amounts to less than a 1% increase over 2024 and is still far off the peak visitation of 35.8 million in 2018…before COVID came along.

And according to this report, the Tourism Authority anticipates little change in 2026 in the number of out-of-town visitors.

But with the Christmas holiday season now fully underway and forecasts of nice weather here and not so nice weather back east and in other spots around the country, tourism may very well get a Santa size boost this month.

(KOGO News)


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