Grocery Shopping With An App That Tells All

The Smart Grocery app tells you everything you need to know about what's in the grocery and home products you buy. The app will only add products as time goes on. You can even find out where the food was grown or harvested.

What’s in the Grocery Products You Use and Consume Every Day?

New Survey finds 7 in 10 Grocery Shoppers Want to Know More about the Products They’re Buying beyond What’s Listed on the Label

 What’s in the products you use and consume every day? Why is it in the product? How was it produced? These are questions that a growing number of people want answered, according to a new survey of 1,002 grocery shoppers in the United States. Eighty percent of shoppers surveyed said they would be more likely to purchase a product if they could easily understand what an ingredient was and why it had been added to the product.

The survey showed shoppers want a range of additional information about the products they’re taking home, consuming and using, including allergens, environmental practices and how things are produced. And this is for more than 25,000 food, beverage, personal care and household items.

So where can shoppers go to find this information? One solution is SmartLabel, developed by Food Marketing Institute and the Grocery Manufacturers Association, which gives consumers access to more product information than could ever fit on a traditional package label. Consumers can find out not only what ingredients are included in products, but also why those ingredients are in the product, what they do, and even where they come from.

About SmartLabel

SmartLabel® is the digital answer to the growing desire to know more about the products we use. SmartLabel is a digital tool that gives the most accurate, real-time “beyond the label” product information for more than 25,000 (current numbers) food, beverage, household care and personal care products. FMI and Grocery Manufacturers Association launched the digital tool as the latest example of the commitment by America’s food, beverage and consumer products companies and food retailers to provide shoppers with the tools and information they desire to help them make informed choices.

Photo Credit: Getty Images

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