WATCH: The San Diego Singer Spreading the Message of Christmas

Lou Ward is an Escondido singer and songwriter with a message for Christmas.

The song makes a simple request: “if you celebrate Christmas, just remember why it started! Even if you give materialistic gifts that satisfy wants, make sure you give meaningful, priceless, motivational messages too! He says it’s the perfect time to start a new tradition: having “Priceless Christmases” - giving precious gifts that money can’t buy!”


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